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https://www.thetimes.co.uk/article/jaguar-driven-to-cut-costs-in-2-5bn-turnaround-bid-fgk2hdswh?shareToken=bfa2c37b5f2a38ea2b48b704dd9d1183
JLR seem to be in some difficulty, at least for the short-term, whilst they try and play market catch-up with new technologies. The article talks of cost-cutting, reduced investment in new models & technologies (by £500m to £4bn !) and job-cuts.
It's not clear how such significant cost-cutting fits in with trying to develop EV and market-share at the same time. It also worries me that it may result in inadequate support/ development for iPace.... think, for example, about development work on software addressing the issues of inefficiency, and on software updates to improve the vehicle.
Some difficult balancing ahead for them......... I certainly don't think we will experience the same focus on continuous development that Tesla put into their 1st generation EV products....
JLR seem to be in some difficulty, at least for the short-term, whilst they try and play market catch-up with new technologies. The article talks of cost-cutting, reduced investment in new models & technologies (by £500m to £4bn !) and job-cuts.
It's not clear how such significant cost-cutting fits in with trying to develop EV and market-share at the same time. It also worries me that it may result in inadequate support/ development for iPace.... think, for example, about development work on software addressing the issues of inefficiency, and on software updates to improve the vehicle.
Some difficult balancing ahead for them......... I certainly don't think we will experience the same focus on continuous development that Tesla put into their 1st generation EV products....
