I have had my Ipace deposit down for many months. I am considering cancelling based on price. Curious to get the thoughts of others. Jaguar is encouraging everybody to compare the Ipace to the Tesla X. They have got all the journalists making that favourable comparison on price which is very smart. However, I don't think that is the choice that anybody is considering. Most, if not nearly all, potential buyers are considering non EV alternatives. These are dramatically cheaper. I can buy a top of the line BMW X3 for £40-45K and save £20-30K over an IPace with equivalent spec.
My point is that Tesla could price very, very high because it was the only game in town for a few wealthy buyers who drank the Koolade. As other EVs emerge I think that there has to be a significant reduction in the £20-30K premium for the privilege of owning an EV (complete with range issues!)
Any thoughts appreciated. Thanks
My point is that Tesla could price very, very high because it was the only game in town for a few wealthy buyers who drank the Koolade. As other EVs emerge I think that there has to be a significant reduction in the £20-30K premium for the privilege of owning an EV (complete with range issues!)
Any thoughts appreciated. Thanks